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When youth become our mentors
I don’t know about you but, when I was a teenager, being asked to be an advocate, to get involved with creating social change was something that would have made me say, “You want me to do what?” When I...
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Are you influential? Your fans are.
Advocates. Influencers. Social Media. These terms have taken the world of marketing and public relations by storm. With the advent of social networks came a glorious uprising – real people have a chip...
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Realize growth with brand advocates
Remember the last time you tried something new because you were told you how great it is? “This new restaurant is absolutely fantastic!” “This is my favorite app to keep me organized.” “This mechanic...
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Shaming: The dark side of social influence
Influencer marketing has been shown to be the optimal way to reach your audience and build upon it. It’s natural, organic, and proven effective. But with all of the amazing good that we can do as...
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The influence of storytelling. What’s your story?
Stories. We’re surrounded by them. We hear them, we tell them, we live them. We watch them unfold in YouTube videos, in films and commercials. We hear stories told by friends and by a favorite song,...
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Your biggest fans are your greatest asset
Previously, I talked about how your fans are the most valuable marketing tool you have. Influencer marketing is what we do here at Advocate Strategies. I’m often asked, was there a particular moment...
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Why creativity is so important
I’m one of those guys that is an ideator, a creative that can take complex systems, concepts, or messages and turn them into a finite, easily consumed ‘story’ through mixed media. There’s never any one...
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Shrek the rebel sheep
I love feel good stories! Did you happen to read the one about Shrek, the renegade sheep that escaped being sheared for six years by hiding in a cave during shearing season? It was a powerful one. Why...
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Stop selling. Start telling.
Last week, I sat on a panel hosted by Magnet Media with executives from Chase and Nutrisystem. We talked about the shift of brand marketers from advertisers to storytellers, and why the shift is...
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Nonprofit power
I heard the sound of rain and couldn’t believe that water was actually falling from the sky. I dashed to the window to witness what has become an unusual, mythical phenomenon in California. The rain...
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